China’s 15th Five-Year Plan calls for actively responding to population aging and improving the coordinated development of senior care services and the senior care industry. Recently, China Central Television (CCTV) News reported on how China’s age-friendly services are helping to enhance the quality of silver tourism, and highlighted Ping An Good Doctor's sojourn-based senior-care Community in Huangshan, Anhui Province. As an innovative model of age-friendly sojourn‑based products, this community has become an industry benchmark for sojourn‑based senior‑care amid the wave of the silver economy, due to its professional health management facilities and refined age-friendly services.
CCTV Focus: Upgrading the Quality of Silver Tourism, Sojourn-based Senior-care Becomes a New Trend
As China’s population aging accelerates, the consumption demands of the seniors are shifting from simple basic elderly care to high-quality senior lifestyle of enjoyment. As reported by CCTV, seniors have become a significant segment in the tourism market. Various platforms are launching a range of diverse tourism products suitable for senior tourists—such as slow-paced trips, wellness trips, and “migratory bird” trains—to help senior tourists travel with ease.
In CCTV News, the Ping An Concierge’s Huangshan sojourn-based senior-care Community presents such a scene: in the tranquil surroundings of Huizhou-style architecture, seniors not only enjoy the leisure and pleasure of vacation but also receive professional health protection. Beyond what the cameras show, this reflects Ping An Good Doctor’s deep understanding of the needs of the silver generation: for many seniors who yearn to travel but are hesitant because of health concerns, Ping An Good Doctor has innovatively brought professional elderly care services into scenic destinations.
Ping An as a Model: Empowering the “Healthy China” strategy and Forging a New Model of Smart Senior Care
Ping An Good Doctor’s sojourn-based senior-care is centered on an "insurance + home-based senior care" model, leveraging smart devices, dedicated concierge services, and comprehensive medical resources seamlessly combined with residential living facilities to create age-friendly sojourn-based products. As the first officially opened sojourn-based senior-care community, the Huangshan Community delivers a differentiated, age-friendly travel experience through medical-care integration. On one hand, the overall itinerary is designed with age-friendly features, allowing seniors to fully appreciate local culture and beautiful scenery at a slower pace. On the other hand, it organically integrates health and senior care and sojourn services: online doctors can provide users with continuous health guidance and medical assistance throughout their stay.
The appearance on CCTV News is a microcosm of Ping An Good Doctor’s consistent efforts to implement Ping An Group’s “integrated finance + health and senior care” strategy and expands the boundaries of elderly care services. Under the national guidance to actively respond to population aging and promote the silver economy, Ping An’s home-based senior care services have been upgraded around three core needs—health management, safety, and caregiving— three major service plans that ensure medical care when necessary, proactive safety assistance, and comprehensive support for a fulfilling and secure aging experience. Currently, “Ping An Concierge” home-based senior care services extend across 100 cities. In 2025 alone, the program expanded into 25 additional cities, representing growth of more than 33%. Meanwhile, nearly 240,000 clients have qualified for the home-based senior care services, and the “Smart Guardian” alert system has achieved a 100% response rate.
The successful operation of the Huangshan sojourn-based senior-care Community not only provides a replicable model for the industry, but also represents Ping An’s contribution to building a diversified and multi-level home-based senior care system. Being featured on CCTV News is both recognition and a new starting point. Moving forward, Ping An Good Doctor will continue to leverage its professional expertise, refine its products and services. Using the Huangshan sojourn-based senior-care Community as a model to replicate and promote more high-quality projects nationwide, enabling more seniors to enjoy their golden years with dignity, quality, and warmth amidst beautiful natural surroundings.
